Monthly Archives: February 2012

How to Use Google Analytics to Track Goals Through Checkout

By Scott Thomas | Published: February 28, 2012

If you’ve experimented with Google Analytics, you probably know you can set up and track Goals with it, but two things can make it challenging – (1) how to track goals from your site through the booking process, which usually takes place on a website managed by your booking software company, and (2) how to [...]

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How Safe Is Your Website Or Blog? 3 Steps to a Better Night’s Sleep

By Scott Thomas | Published: February 23, 2012

Would you know if your site had been hacked? Could you restore it if it had been hacked? These three steps will help you prepare for the worst. If you follow technology news, it seems that high-visibility websites are being compromised (hacked) with astonishing frequency. Even to the point where at least one hacker group [...]

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Who Has Time? How to Simplify Your Google Analytics Usage

By Scott Thomas | Published: February 14, 2012

As busy innkeepers, we know that time is at a premium, so poking around the various Google Analytics menus and reports is not only daunting, it is time-consuming. What is needed is a shortcut – a way to set up an overview with just the most important information, so you can check it in just [...]

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RezOvation GT – Preview of the Next Generation

By Scott Thomas | Published: February 7, 2012

Our review of the current version of RezOvation GT was published January 24 (during the 2012 Innkeeping Conference in Little Rock, Arkansas). At the conference, RezOvation invited current users to see a preview of the upcoming release, and to provide feedback on some of the anticipated features. We attended that preview, spoke with some of [...]

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