Author: Scott Thomas
Scott Thomas is the founder of About the Inn, and a frequent conference speaker on technical issues affecting innkeepers, including guest management software, social media, reputation management, web design, search engine optimization, analytics, and similar topics.

Annual Review of Marketing and Performance

Follow the Money

There are two things that I have noticed, time and time again, that innkeepers neglect, and both need to be reviewed at least annually, and the end/beginning of the year is the perfect time to look at them. The first

Posted in Operations