Author Archives: Scott Thomas

Scott Thomas

Scott Thomas is the founder of About the Inn, and a frequent conference speaker on technical issues affecting innkeepers, including guest management software, social media, reputation management, web design, search engine optimization, analytics, and similar topics.

Google Analytics – Beyond the Basics

By Scott Thomas | Published: January 31, 2012

Following our recent posts on Google Analytics, How to Evaluate Your Paid Listings in Five Minutes or Less, and How to Take Charge of Your Online Marketing Statistics, we presented two sessions on Google Analytics at the Professional Association of Innkeepers International (PAII) annual conference in Little Rock, Arkansas, in January, 2012. The slide deck [...]

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Measuring the Success of Online Marketing

By Scott Thomas | Published: January 30, 2012

As a follow-up to our recent posts on Evaluating Your Paid Listings and Taking Charge of Your Online Marketing, we presented two sessions on Google Analytics at the recent Innkeeping Conference for the Professional Association of Innkeepers International (PAII) at its annual conference in Little Rock, Arkansas. At the conference, time made it necessary to [...]

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Software Review: RezOvation GT

By Scott Thomas | Published: January 24, 2012

RezOvation GT began as a re-creation of the very popular Munsenware GuestTracker software. It aims to be a full-featured program, providing a simple interface, and all the features necessary for daily lodging operations. Some six years ago, when RezOvation GT was in its infancy, we researched and tried several different programs for use at our [...]

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How to Take Charge of Your Online Marketing Statistics

By Scott Thomas | Published: January 17, 2012

Sometimes looking at your analytics data, you can get the information you need from just the referring source of the visitor to your website, or by using Advanced Segments to compare results from groups of referring sources. Sometimes you need more specific information than that will provide. Using Google Analytics, you can easily tag links [...]

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How to Evaluate Your Paid Listings in Five Minutes or Less

By Scott Thomas | Published: January 10, 2012

A frequent concern among innkeepers is how to evaluate the effectiveness of B&B directories and other paid listings. Google Analytics provides a simple but effective way to help you see this with only a few minutes effort. Segment Everything Google Analytics ninja Avinash Kaushik points out the value of Advanced Segments, saying, “Segment everything.” This [...]

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