Author Archives: Scott Thomas

Who Has Time? How to Simplify Your Google Analytics Usage

By Scott Thomas | Published: February 14, 2012

As busy innkeepers, we know that time is at a premium, so poking around the various Google Analytics menus and reports is not only daunting, it is time-consuming. What is needed is a shortcut – a way to set up an overview with just the most important information, so you can check it in just [...]

Posted in Analytics | Tagged , , | Comments closed

RezOvation GT – Preview of the Next Generation

By Scott Thomas | Published: February 7, 2012

Our review of the current version of RezOvation GT was published January 24 (during the 2012 Innkeeping Conference in Little Rock, Arkansas). At the conference, RezOvation invited current users to see a preview of the upcoming release, and to provide feedback on some of the anticipated features. We attended that preview, spoke with some of [...]

Posted in Software | Tagged , , , | Comments closed

Google Analytics – Beyond the Basics

By Scott Thomas | Published: January 31, 2012

Following our recent posts on Google Analytics, How to Evaluate Your Paid Listings in Five Minutes or Less, and How to Take Charge of Your Online Marketing Statistics, we presented two sessions on Google Analytics at the Professional Association of Innkeepers International (PAII) annual conference in Little Rock, Arkansas, in January, 2012. The slide deck [...]

Posted in Analytics | Tagged , , , , , | Comments closed

Measuring the Success of Online Marketing

By Scott Thomas | Published: January 30, 2012

As a follow-up to our recent posts on Evaluating Your Paid Listings and Taking Charge of Your Online Marketing, we presented two sessions on Google Analytics at the recent Innkeeping Conference for the Professional Association of Innkeepers International (PAII) at its annual conference in Little Rock, Arkansas. At the conference, time made it necessary to [...]

Posted in Analytics | Tagged , , , , | Comments closed

Software Review: RezOvation GT

By Scott Thomas | Published: January 24, 2012

RezOvation GT began as a re-creation of the very popular Munsenware GuestTracker software. It aims to be a full-featured program, providing a simple interface, and all the features necessary for daily lodging operations. Some six years ago, when RezOvation GT was in its infancy, we researched and tried several different programs for use at our [...]

Posted in Software | Tagged , , , | Comments closed