Category Archives: Directories

Online directories and related issues affecting small lodging properties

Value or Discount? Choose One.


Groupon, Living Social, Woot, SmartBargains, Name Your Own Price, Cheap Fares, Last Minute Deals, Bargain Travel, and the list goes on and on. Whether we like it or not, we’re all influenced by things around us, and the loudest voices in marketing at the moment are those screaming “Get [whatever you want] at a discount.” [...]

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Claimed your Google Place Page Yet? If not, someone else will!


As if you needed another reason to claim your Google Place page, the most compelling reason yet has now appeared. It is ridiculously easy (unless or until Google has fixed it) for a scammer to claim someone else’s Place Page if they have a mailing address in the same town as the business. Don’t believe [...]

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Where do bookings come from?


Instead of re-writing the article, we will simply mention and link to the great information provided by our friends at Acorn Internet Services showing a comparison of statistics on bookings from before there were Google Place Pages and currently, and also noting which directories produce bookings. This is obtained from Acorn’s customers who use Acorn’s [...]

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Land of the Giants: Will there be a happy ending?


In the Land of the Giants, it can be difficult to be a small bed and breakfast.

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Taking a step back – what are you trying to accomplish?


Re-thinking social media: taking a top-down approach to bed and breakfast marketing.

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