Category Archives: Reviews

Reviews of books, software or directories

Getting the ‘Word of Mouth’ Recommendation

By Scott Thomas | Published: December 6, 2011

Closing the circle in this series on the process guests use to book lodging properties is what WIHP Hotel Marketing calls the Second Moment of Truth – the arrival of the guest at your property. We have already discussed the four-step booking decision process, how the guest becomes aware of your property (the Discovery or [...]

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Conversions – Getting Your Website to Do Its Job

By Scott Thomas | Published: November 29, 2011

This is the fourth article in a series examining how B&B guests proceed through the decision process for booking a stay. Based largely on research from WIHP Hotel Marketing, the first article describes the four-step process for booking, the second describes how a guest discovers your property, and the third examines how to provide information [...]

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How to Provide the Information Guests Want

By Scott Thomas | Published: November 22, 2011

Our first post in this series provided an overview of how guests find and book a lodging property, based on research from WIHP, a hotel marketing agency. The four step process assumes the future guest has selected a destination area and then proceeds through the steps of (1) discovery of a particular property, (2) seeking [...]

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Helping Future Guests Find You

By Scott Thomas | Published: November 15, 2011

In our previous post we introduced the four step process (identified by WIHP a hotel marketing firm) of a guest finding, and staying at, a lodging property, then feeding the beginning of the cycle again by telling others. In this, and the next few posts, we will break down the components and see how you [...]

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Software Review: ResNexus Reservation System

By Scott Thomas | Published: July 5, 2011

Based on data from its sister company’s directory (Destination Nexus) Reservation Nexus bills itself as the most popular and most used all-in-one reservation system for US bed and breakfasts and inns. With all due respect, data from a sister company (only), and excluding data from much larger directories, makes that conclusion just a little suspicious. [...]

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