Category Archives: Social Media

Twitter, Facebook and other sites, and how they can be effectively used by small lodging properties (without taking up all your time)

Helping Future Guests Find You

By Scott Thomas | Published: November 15, 2011

In our previous post we introduced the four step process (identified by WIHP a hotel marketing firm) of a guest finding, and staying at, a lodging property, then feeding the beginning of the cycle again by telling others. In this, and the next few posts, we will break down the components and see how you [...]

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Attracting B&B Guests: How does that work?

By Scott Thomas | Published: November 8, 2011

A few of you may have noticed that we seem to have taken a bit of a hiatus over the past several weeks. In fact, our Freeport Maine Bed & Breakfast had a very busy summer, and there wasn’t much time for About the Inn writing. Now that our busy summer and fall foliage seasons [...]

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Analytics: How to track social interaction

By Scott Thomas | Published: July 19, 2011

Perhaps you saw the articles a couple of weeks ago, indicating that Google had officially announced that its Google Analytics product was now able to track social media interaction. As the linked article mentioned, this is a welcome addition to the built-in capability of the Google +1 button to track clicks. However, this bit of [...]

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How to use Google +1 (and should you?)

By Scott Thomas | Published: June 2, 2011

Yesterday Google announced that the +1 button is now available for any website to use (just like a Facebook ‘Like’ button, or similar buttons). It raises two questions: Should you be using it? How do you use it? Both questions are easily answered – though most articles on the topic have not really dealt with [...]

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3 Ways to Manage Your Online Reputation – Good, Bad, and Ugly

By Scott Thomas | Published: May 10, 2011

Will your failed effort to repair your online reputation sink your business? Stories about bad (and occasionally good) reputation management efforts have become all too common. Still, businesses often don’t get it. You can run, but you can’t hide! You can’t avoid the impact to your reputation by staying away from social media – you [...]

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