Category Archives: Social Media

Twitter, Facebook and other sites, and how they can be effectively used by small lodging properties (without taking up all your time)

How to use Google +1 (and should you?)

By Scott Thomas | Published: June 2, 2011

Yesterday Google announced that the +1 button is now available for any website to use (just like a Facebook ‘Like’ button, or similar buttons). It raises two questions: Should you be using it? How do you use it? Both questions are easily answered – though most articles on the topic have not really dealt with [...]

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3 Ways to Manage Your Online Reputation – Good, Bad, and Ugly

By Scott Thomas | Published: May 10, 2011

Will your failed effort to repair your online reputation sink your business? Stories about bad (and occasionally good) reputation management efforts have become all too common. Still, businesses often don’t get it. You can run, but you can’t hide! You can’t avoid the impact to your reputation by staying away from social media – you [...]

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Facebook: Beyond the Basics (Presentation)

By Scott Thomas | Published: April 29, 2011

The Maine Innkeepers Association Educational Seminar for April, 2011, was held on April, 28, 2011, and the subject was Social Media – Beyond the Basics. We gave a brief presentation on Facebook: Beyond the Basics, emphasizing engagement and mentioning, to a lesser extent, optimization and measurement. Here is the video (transcript below): Transcript: Hello, this [...]

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How to add a custom IFrame App to Your Facebook Page

By Scott Thomas | Published: March 8, 2011

Many B&B’s, small lodging properties, and other small businesses have taken advantage of Facebook to reach their clientele, and have made themselves look very professional doing so, with custom pages on their Facebook page. Most of these custom pages were built using Facebook’s FBML app, which was quite feasible for developers, but somewhat intimidating for [...]

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New Facebook Pages – What to Expect

By Scott Thomas | Published: February 11, 2011

After the “accidental” slip of Facebook pages a few weeks ago cause so much uproar (navigation moved to small text on the left side of pages, no more ability to designate the landing tab, etc.), we suspected that a major change to the appearance of pages was about to appear. Last night it did.

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