Category Archives: Technology

Tech-related topics that don’t belong to one of the more specific areas

Need Page-load Speed? Your Secret Weapon is Here!

By Scott Thomas | Published: June 15, 2011

Let’s face it, Google is obsessed with speed. But don’t take my word for it, look here and here, too. So what can you do about it? Last week we came across an article noting a security product that “accidentally” makes web sites load 60% faster. We almost passed it by, until we saw that [...]

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How to use Google +1 (and should you?)

By Scott Thomas | Published: June 2, 2011

Yesterday Google announced that the +1 button is now available for any website to use (just like a Facebook ‘Like’ button, or similar buttons). It raises two questions: Should you be using it? How do you use it? Both questions are easily answered – though most articles on the topic have not really dealt with [...]

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QR Codes: How to Get Started

By Scott Thomas | Published: May 12, 2011

The basics of creating and using QR codes There has been a lot of buzz recently about QR codes. Most articles tell you what they are (think of a bar code, that smartphones or other mobile devices can read, and usually link to a URL, an image, or some useful information), and give some ideas [...]

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3 Ways to Manage Your Online Reputation – Good, Bad, and Ugly

By Scott Thomas | Published: May 10, 2011

Will your failed effort to repair your online reputation sink your business? Stories about bad (and occasionally good) reputation management efforts have become all too common. Still, businesses often don’t get it. You can run, but you can’t hide! You can’t avoid the impact to your reputation by staying away from social media – you [...]

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Facebook: Beyond the Basics (Presentation)

By Scott Thomas | Published: April 29, 2011

The Maine Innkeepers Association Educational Seminar for April, 2011, was held on April, 28, 2011, and the subject was Social Media – Beyond the Basics. We gave a brief presentation on Facebook: Beyond the Basics, emphasizing engagement and mentioning, to a lesser extent, optimization and measurement. Here is the video (transcript below): Transcript: Hello, this [...]

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