Category: Social Media

Twitter, Facebook and other sites, and how they can be effectively used by small lodging properties (without taking up all your time)

Ignore the Gorilla at Your Own Risk

600 pound gorilla

Among small lodging properties it has been common to refer to TripAdvisor (“TA”) as “the 600 pound gorilla.” While this term recognizes the enormous influence of the review site with prospective guests, it is not usually intended as a compliment.

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