Tag Archives: advertising

Google Analytics – Beyond the Basics

By Scott Thomas | Published: January 31, 2012

Following our recent posts on Google Analytics, How to Evaluate Your Paid Listings in Five Minutes or Less, and How to Take Charge of Your Online Marketing Statistics, we presented two sessions on Google Analytics at the Professional Association of Innkeepers International (PAII) annual conference in Little Rock, Arkansas, in January, 2012. The slide deck [...]

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Measuring the Success of Online Marketing

By Scott Thomas | Published: January 30, 2012

As a follow-up to our recent posts on Evaluating Your Paid Listings and Taking Charge of Your Online Marketing, we presented two sessions on Google Analytics at the recent Innkeeping Conference for the Professional Association of Innkeepers International (PAII) at its annual conference in Little Rock, Arkansas. At the conference, time made it necessary to [...]

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How to Evaluate Your Paid Listings in Five Minutes or Less

By Scott Thomas | Published: January 10, 2012

A frequent concern among innkeepers is how to evaluate the effectiveness of B&B directories and other paid listings. Google Analytics provides a simple but effective way to help you see this with only a few minutes effort. Segment Everything Google Analytics ninja Avinash Kaushik points out the value of Advanced Segments, saying, “Segment everything.” This [...]

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5 Ways B&Bs Can Use QR Codes

By Scott Thomas | Published: December 13, 2011

This week’s post is a guest post from David Mitchell. David is the founder of webmarketing4hoteliers.com – a website dedicated to B&B owners and Inn Keepers serious about ‘getting more beds filled’ and ‘making more money’ through effective marketing on the internet. For those seeking ‘how to’ information on QR codes, you may want to [...]

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Getting the ‘Word of Mouth’ Recommendation

By Scott Thomas | Published: December 6, 2011

Closing the circle in this series on the process guests use to book lodging properties is what WIHP Hotel Marketing calls the Second Moment of Truth – the arrival of the guest at your property. We have already discussed the four-step booking decision process, how the guest becomes aware of your property (the Discovery or [...]

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