Tag Archives: advertising

Conversions – Getting Your Website to Do Its Job

By Scott Thomas | Published: November 29, 2011

This is the fourth article in a series examining how B&B guests proceed through the decision process for booking a stay. Based largely on research from WIHP Hotel Marketing, the first article describes the four-step process for booking, the second describes how a guest discovers your property, and the third examines how to provide information [...]

Posted in Directories, Reviews, Social Media, Websites | Also tagged , , , , , , | Comments closed

How to Provide the Information Guests Want

By Scott Thomas | Published: November 22, 2011

Our first post in this series provided an overview of how guests find and book a lodging property, based on research from WIHP, a hotel marketing agency. The four step process assumes the future guest has selected a destination area and then proceeds through the steps of (1) discovery of a particular property, (2) seeking [...]

Posted in Directories, Reviews, Social Media, Websites | Also tagged , , , , , , , , , , | Comments closed

Helping Future Guests Find You

By Scott Thomas | Published: November 15, 2011

In our previous post we introduced the four step process (identified by WIHP a hotel marketing firm) of a guest finding, and staying at, a lodging property, then feeding the beginning of the cycle again by telling others. In this, and the next few posts, we will break down the components and see how you [...]

Posted in Directories, Reviews, Social Media, Websites | Also tagged , , , , , | Comments closed

Attracting B&B Guests: How does that work?

By Scott Thomas | Published: November 8, 2011

A few of you may have noticed that we seem to have taken a bit of a hiatus over the past several weeks. In fact, our Freeport Maine Bed & Breakfast had a very busy summer, and there wasn’t much time for About the Inn writing. Now that our busy summer and fall foliage seasons [...]

Posted in Directories, Social Media, Technology, Websites | Also tagged , , , , , , , , | Comments closed

QR Codes: How to Get Started

By Scott Thomas | Published: May 12, 2011

The basics of creating and using QR codes There has been a lot of buzz recently about QR codes. Most articles tell you what they are (think of a bar code, that smartphones or other mobile devices can read, and usually link to a URL, an image, or some useful information), and give some ideas [...]

Posted in Technology, Websites | Also tagged , , , , | Comments closed