Tag Archives: advertising

QR Codes: How to Get Started


The basics of creating and using QR codes There has been a lot of buzz recently about QR codes. Most articles tell you what they are (think of a bar code, that smartphones or other mobile devices can read, and usually link to a URL, an image, or some useful information), and give some ideas [...]

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Value or Discount? Choose One.


Groupon, Living Social, Woot, SmartBargains, Name Your Own Price, Cheap Fares, Last Minute Deals, Bargain Travel, and the list goes on and on. Whether we like it or not, we’re all influenced by things around us, and the loudest voices in marketing at the moment are those screaming “Get [whatever you want] at a discount.” [...]

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Reviewing TripAdvisor: Low Marks for Responsibility


TripAdvisor provides reviews of lodging properties and other tourism businesses. Yet how does TripAdvisor, itself stack up?

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Land of the Giants: Will there be a happy ending?


In the Land of the Giants, it can be difficult to be a small bed and breakfast.

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Taking a step back – what are you trying to accomplish?


Re-thinking social media: taking a top-down approach to bed and breakfast marketing.

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