Tag Archives: analytics

Taking a step back – what are you trying to accomplish?

By Scott Thomas | Published: July 7, 2010
Re-thinking social media: taking a top-down approach to bed and breakfast marketing.
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Tracking Reservation Sources

By Scott Thomas | Published: May 11, 2010
Google Analytics can do is provide lots of details about visitors to your website, but it isn't good at telling the source of bookings. Intell-A-Keeper shines in telling you where your bookings are coming from.
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Analyzing Analytics

By Scott Thomas | Published: February 15, 2010
Certainly not all innkeepers are in a position to make changes to their websites, and while the changes needed to use analytics programs are neither difficult nor extensive, some people don't have access to their own site to make even these changes, while others will not be comfortable making the changes themselves. However, once the analytics code is added to the page, anyone can look at the reports that Google Analytics (or other systems) provide, and can learn the techniques needed to get reports that address specific questions about the traffic to the site.
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Winning the Battle of Online Marketing Chaos

By Scott Thomas | Published: January 18, 2010
How does social media fit with your website, your directory listings, and all the other ways that vendors to the industry have come up with to separate you from your marketing dollars? Creating order from chaos in the online marketing world.
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Tracking online bookings

By Scott Thomas | Published: January 4, 2010
Tracking online bookings - how we are increasing our ability to track the source of online bookings
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