Tag Archives: analytics

Attracting B&B Guests: How does that work?

By Scott Thomas | Published: November 8, 2011

A few of you may have noticed that we seem to have taken a bit of a hiatus over the past several weeks. In fact, our Freeport Maine Bed & Breakfast had a very busy summer, and there wasn’t much time for About the Inn writing. Now that our busy summer and fall foliage seasons [...]

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Analytics simplified – GA Evolution

By Scott Thomas | Published: February 2, 2011

From conversations with innkeepers at some recent conferences, we know that innkeepers understand that web analytics are important, and they are searching for ways to use and understand them, but are not finding that to be an easy task. We were looking at tools that provided some additional capabilities for Google Analytics, and came across [...]

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Where do bookings come from?

By Scott Thomas | Published: October 22, 2010

Instead of re-writing the article, we will simply mention and link to the great information provided by our friends at Acorn Internet Services showing a comparison of statistics on bookings from before there were Google Place Pages and currently, and also noting which directories produce bookings. This is obtained from Acorn’s customers who use Acorn’s [...]

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In-Page Analytics from Google

By Scott Thomas | Published: October 21, 2010

If you’re like me, you’ve used Google Analytics for quite some time, and find the wealth of information quite useful. One area that has always been a bit frustrating, and not as useful as it seems it should be, is the Site Overlay report. When you would click on this report, a window would open [...]

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Taking a step back – what are you trying to accomplish?

By Scott Thomas | Published: July 7, 2010

Re-thinking social media: taking a top-down approach to bed and breakfast marketing.

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