Tag Archives: directory

Taking a step back – what are you trying to accomplish?

By Scott Thomas | Published: July 7, 2010
Re-thinking social media: taking a top-down approach to bed and breakfast marketing.
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Slide Presentation: Reputation Management

By Scott Thomas | Published: March 11, 2010
At this week’s 2010 PAII Innkeeping Conference, we presented a workshop on Reputation Management. The slides from that presentation are below. Some of the attendees at the session had specific questions, and the audio will reflect those questions and answers. The audio will be available for purchase from the PAII website. Managing Your Online Reputation [...]
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Does that directory deserve your money? (Part 2)

By Scott Thomas | Published: December 16, 2009
Discussion and guidelines to help evaluate a bed and breakfast directory in determining whether to begin listing with them, or to continue listing with them.
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Does that directory deserve your money?

By Scott Thomas | Published: November 30, 2009
The first step in comparing directories is to be certain you are comparing like information. If you are deciding whether to subscribe to a new directory, it may be helpful to evaluate the cost of the directory and its features against other directories. Make sure you are including features at the same price level, or make sure the features are similar and look at the difference in cost.
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