As a follow-up to our recent posts on Evaluating Your Paid Listings and Taking Charge of Your Online Marketing, we presented two sessions on Google Analytics at the recent Innkeeping Conference for the Professional Association of Innkeepers International (PAII) at its annual conference in Little Rock, Arkansas. At the conference, time made it necessary to [...]
Groupon, Living Social, Woot, SmartBargains, Name Your Own Price, Cheap Fares, Last Minute Deals, Bargain Travel, and the list goes on and on. Whether we like it or not, we’re all influenced by things around us, and the loudest voices in marketing at the moment are those screaming “Get [whatever you want] at a discount.” [...]
How to build a simple dashboard for monitoring your online reputation.
TripAdvisor provides reviews of lodging properties and other tourism businesses. Yet how does TripAdvisor, itself stack up?
If nothing else has motivated you to take steps to monitor the online reputation of your lodging property, this scam should provide the motivation.
