Tag Archives: return on investment

Taking a step back – what are you trying to accomplish?

By Scott Thomas | Published: July 7, 2010

Re-thinking social media: taking a top-down approach to bed and breakfast marketing.

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Tracking Reservation Sources

By Scott Thomas | Published: May 11, 2010

Google Analytics can do is provide lots of details about visitors to your website, but it isn’t good at telling the source of bookings. Intell-A-Keeper shines in telling you where your bookings are coming from.

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Introducing Google Places: Are you a Google Place? Should you be?

By Scott Thomas | Published: April 20, 2010

Google Places to replace Local Business Center, add new features

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Put Your Facebook Page to Work

By Scott Thomas | Published: April 12, 2010

Is your Facebook fan page working for you? Create a simple booking application to take reservations directly from your Facebook page.

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Analyzing Analytics

By Scott Thomas | Published: February 15, 2010

Certainly not all innkeepers are in a position to make changes to their websites, and while the changes needed to use analytics programs are neither difficult nor extensive, some people don’t have access to their own site to make even these changes, while others will not be comfortable making the changes themselves. However, once the analytics code is added to the page, anyone can look at the reports that Google Analytics (or other systems) provide, and can learn the techniques needed to get reports that address specific questions about the traffic to the site.

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