A frequent concern among innkeepers is how to evaluate the effectiveness of B&B directories and other paid listings. Google Analytics provides a simple but effective way to help you see this with only a few minutes effort. Segment Everything Google Analytics ninja Avinash Kaushik points out the value of Advanced Segments, saying, “Segment everything.” This [...]
We’ve been hearing a lot of buzz about Pinterest lately, but surprisingly little of it comes from within the Innkeeping community. I say it is surprising, because Pinterest seems almost as if it was made for innkeepers – it is easy to use (we jumped in for our Freeport Maine B&B, and were happily pinning [...]
Closing the circle in this series on the process guests use to book lodging properties is what WIHP Hotel Marketing calls the Second Moment of Truth – the arrival of the guest at your property. We have already discussed the four-step booking decision process, how the guest becomes aware of your property (the Discovery or [...]
This is the fourth article in a series examining how B&B guests proceed through the decision process for booking a stay. Based largely on research from WIHP Hotel Marketing, the first article describes the four-step process for booking, the second describes how a guest discovers your property, and the third examines how to provide information [...]
Our first post in this series provided an overview of how guests find and book a lodging property, based on research from WIHP, a hotel marketing agency. The four step process assumes the future guest has selected a destination area and then proceeds through the steps of (1) discovery of a particular property, (2) seeking [...]
