We’ve been hearing a lot of buzz about Pinterest lately, but surprisingly little of it comes from within the Innkeeping community. I say it is surprising, because Pinterest seems almost as if it was made for innkeepers – it is easy to use (we jumped in for our Freeport Maine B&B, and were happily pinning [...]
Closing the circle in this series on the process guests use to book lodging properties is what WIHP Hotel Marketing calls the Second Moment of Truth – the arrival of the guest at your property. We have already discussed the four-step booking decision process, how the guest becomes aware of your property (the Discovery or [...]
This is the fourth article in a series examining how B&B guests proceed through the decision process for booking a stay. Based largely on research from WIHP Hotel Marketing, the first article describes the four-step process for booking, the second describes how a guest discovers your property, and the third examines how to provide information [...]
Our first post in this series provided an overview of how guests find and book a lodging property, based on research from WIHP, a hotel marketing agency. The four step process assumes the future guest has selected a destination area and then proceeds through the steps of (1) discovery of a particular property, (2) seeking [...]
Let’s face it, Google is obsessed with speed. But don’t take my word for it, look here and here, too. So what can you do about it? Last week we came across an article noting a security product that “accidentally” makes web sites load 60% faster. We almost passed it by, until we saw that [...]
