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Tag Archives: tracking
Want to be scammed? Don’t monitor your reputation!
If nothing else has motivated you to take steps to monitor the online reputation of your lodging property, this scam should provide the motivation.
Posted in Social Media, Technology Also tagged aspiring innkeepers, innkeeping conference, paii, reputation management, Social Media Comments closed
Analyzing Analytics
Certainly not all innkeepers are in a position to make changes to their websites, and while the changes needed to use analytics programs are neither difficult nor extensive, some people don't have access to their own site to make even these changes, while others will not be comfortable making the changes themselves. However, once the analytics code is added to the page, anyone can look at the reports that Google Analytics (or other systems) provide, and can learn the techniques needed to get reports that address specific questions about the traffic to the site.
Posted in Technology, Websites Also tagged analytics, return on investment, roi, visibility Comments closed
Winning the Battle of Online Marketing Chaos
How does social media fit with your website, your directory listings, and all the other ways that vendors to the industry have come up with to separate you from your marketing dollars? Creating order from chaos in the online marketing world.
Tracking online bookings
Tracking online bookings - how we are increasing our ability to track the source of online bookings
Posted in Directories, Software Also tagged analytics, return on investment, roi, visibility Comments closed
Tracking Reservation Sources