Tag Archives: tracking

Who Has Time? How to Simplify Your Google Analytics Usage

By Scott Thomas | Published: February 14, 2012

As busy innkeepers, we know that time is at a premium, so poking around the various Google Analytics menus and reports is not only daunting, it is time-consuming. What is needed is a shortcut – a way to set up an overview with just the most important information, so you can check it in just [...]

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Google Analytics – Beyond the Basics

By Scott Thomas | Published: January 31, 2012

Following our recent posts on Google Analytics, How to Evaluate Your Paid Listings in Five Minutes or Less, and How to Take Charge of Your Online Marketing Statistics, we presented two sessions on Google Analytics at the Professional Association of Innkeepers International (PAII) annual conference in Little Rock, Arkansas, in January, 2012. The slide deck [...]

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How to Take Charge of Your Online Marketing Statistics

By Scott Thomas | Published: January 17, 2012

Sometimes looking at your analytics data, you can get the information you need from just the referring source of the visitor to your website, or by using Advanced Segments to compare results from groups of referring sources. Sometimes you need more specific information than that will provide. Using Google Analytics, you can easily tag links [...]

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How to Evaluate Your Paid Listings in Five Minutes or Less

By Scott Thomas | Published: January 10, 2012

A frequent concern among innkeepers is how to evaluate the effectiveness of B&B directories and other paid listings. Google Analytics provides a simple but effective way to help you see this with only a few minutes effort. Segment Everything Google Analytics ninja Avinash Kaushik points out the value of Advanced Segments, saying, “Segment everything.” This [...]

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Attracting B&B Guests: How does that work?

By Scott Thomas | Published: November 8, 2011

A few of you may have noticed that we seem to have taken a bit of a hiatus over the past several weeks. In fact, our Freeport Maine Bed & Breakfast had a very busy summer, and there wasn’t much time for About the Inn writing. Now that our busy summer and fall foliage seasons [...]

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