Tag Archives: visibility

3 Ways to Manage Your Online Reputation – Good, Bad, and Ugly

By Scott Thomas | Published: May 10, 2011

Will your failed effort to repair your online reputation sink your business? Stories about bad (and occasionally good) reputation management efforts have become all too common. Still, businesses often don’t get it. You can run, but you can’t hide! You can’t avoid the impact to your reputation by staying away from social media – you [...]

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Facebook: Beyond the Basics (Presentation)

By Scott Thomas | Published: April 29, 2011

The Maine Innkeepers Association Educational Seminar for April, 2011, was held on April, 28, 2011, and the subject was Social Media – Beyond the Basics. We gave a brief presentation on Facebook: Beyond the Basics, emphasizing engagement and mentioning, to a lesser extent, optimization and measurement. Here is the video (transcript below): Transcript: Hello, this [...]

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New Facebook Pages – What to Expect

By Scott Thomas | Published: February 11, 2011

After the “accidental” slip of Facebook pages a few weeks ago cause so much uproar (navigation moved to small text on the left side of pages, no more ability to designate the landing tab, etc.), we suspected that a major change to the appearance of pages was about to appear. Last night it did.

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Claimed your Google Place Page Yet? If not, someone else will!

By Scott Thomas | Published: December 9, 2010

As if you needed another reason to claim your Google Place page, the most compelling reason yet has now appeared. It is ridiculously easy (unless or until Google has fixed it) for a scammer to claim someone else’s Place Page if they have a mailing address in the same town as the business. Don’t believe [...]

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Google Instant: Love it, hate it? It’s here.

By Scott Thomas | Published: September 9, 2010

What is Google Instant? Search results while you’re typing. Not the little drop-down thingie that anticipates what you’ll type, but actual results (complete with local map, for appropriate searches) that change as you type. See the screen shot below for an example. Notice that while the user has typed in “bed and” Google suggest has [...]

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