Measuring the Success of Online Marketing
By Scott Thomas
As a follow-up to our recent posts on Evaluating Your Paid Listings and Taking Charge of Your Online Marketing, we presented two sessions on Google Analytics at the recent Innkeeping Conference for the Professional Association of Innkeepers International (PAII) at its annual conference in Little Rock, Arkansas.
At the conference, time made it necessary to hurry through some of the slides, near the end of the presentations, in particular. As a result, we are posting the slide decks here, so you can revisit them and copy down any necessary information, links, etc.
The first of these is the session called “Measuring the Success of Your Online Marketing”, and the slides are below.