At the end of January we gave two presentations on Google Analytics for innkeepers at the PAII (Professional Association of Innkeepers International) annual conference in Las Vegas. Last week we provided the presentation called “Getting Started with Google Analytics“. This week we’ll wrap it up with our other presentation, Google Analytics – Climbing Higher.

In this presentation we’ll look at Ecommerce Tracking, Goals, Multi-Channel Funnels, and a custom dashboard for a quick overview of the performance of paid listings.

You can add the Google Analytics dashboard mentioned in the presentation by logging in to your Google Analytics account, then clicking this link to add it to your Dashboards.