It certainly was longer in coming than I had originally expected.
What is it? X-Ray Analytics.
Yeah, but what’s X-Ray Analytics?
TL;DR: X-Ray Analytics is a password-protected web page with specific information extracted from your Google Analytics, tightly focused on providing just the most valuable information for hospitality properties an other small businesses. Available in two versions, depending on the level of detail desired.
Google Analytics is not only a huge application, but it can be confusing and intimidating for people to use, and the learning curve can be steep. That takes time away from your real job – running your business. Often people just give up.
That’s where X-Ray Analytics comes in. When my wife and I owned our bed and breakfast, I quickly realized that, while I was comfortable with Google Analytics, I was only using a small portion of its vast capabilities, because that was the part that provided me with useful, actionable, information.
After selling the inn, and helping other small business owners, once again I found they were interested in only the same small set of information. Wouldn’t it be great if you could get just those key pieces of information, when you needed them?
Working with that premise, we created two versions of X-Ray Analytics.
The X-Ray Analytics version is a single, password-protected, web page. It contains a linked, 3 to 4 page dataset (depending on the information in your Analytics), which allows you to change date ranges, export data into spreadsheets, and more. Because it is outside of Google Analytics, yet uses the information from it, X-Ray Analytics can calculate things like Return on Investment (ROI) for your paid advertising.
Of course, the information is organized into categories, including Traffic, Ecommerce, and Social. And it is just the most important information, drawn from your live Google Analytics information.
X-Ray Pro is a more extensive version of X-Ray Analytics, with lots more details. It’s perfect for your inner data junkie!
A set of multiple web pages, each contains a spreadsheet of data from your Google Analytics, attractively arranged, still providing only the most important information, but with a greater ability to drill down to the details in virtually any area.
Which version is right for me?
Using the same categories as X-Ray Analytics, X-Ray Pro simply provides more detail if you want it. There are a few areas of X-Ray Pro that are not included in X-Ray Analytics, and a few in X-Ray Analytics that are not needed in X-Ray Pro. Why not test drive both, and see which one is right for you?
Demos of both versions are live on AboutTheInn.com now. All you have to do to see how clearly your important data can be presented is to sign up for a test drive is to fill out and submit this form.
If you like what you see, and would like to sign up for X-Ray Analytics or X-Ray Pro, or have questions for us, please fill out our contact form and we’ll be happy to help!