First effort at liveblogging -coffee: check; power plug: check; table: sort of… This is the Thursday morning, March 11, “Challenge the Experts” session with PAII’s Executive Director Jay Karen, Eric Goldreyer (former owner of BedAndBreakfast.com), Carol Edmondson or Innkeeping Specialists, Tim Brady(introduced as internet guru) of 40 Putney Road B&B, and Ellen Grinsfelder of the Inn and Spa at Cedar Falls, moderated by Dave Hiler of Hiler Hospitality. First, we start with announcements and a story about a horse dying (it’s Texas).

This week we attended the PAII Innkeeping Conference in Austin, Texas. Our first presentation was “How to Select Guest Management Software” on Tuesday afternoon (changed from its original time on Wednesday afternoon). Since it seemed that many were not aware of the schedule change, we wanted to make the slides available for viewing here. During the presentation we also gave access to a Google Documents spreadsheet to help in comparing different Property Management Systems, and evaluating them according to your own priorities.

In our previous posts on this topic we discussed a basic approach to selecting guest management software and online booking software, and considerations affecting the choice of web-based systems versus locally installed systems. As promised, we’ll discuss some of the features you may want to consider, and ways of evaluating them. Deciding what features you need We’ll list a variety of features, grouped by category, but you should make your own list.

Recently I had an opportunity to chat with a number of innkeepers about using analytics on their web sites. I wassomewhat surprised that there were so many who were not using any type of analytics program, and of those who were using it, I was surprised how many were unsure of what it could do for them, or how to do more. We talked primarily about Google Analytics, but discussed others, as well.

Maybe it’s just me, but the “for Dummies” series has always been hard for me to buy. I guess you could say that, at least in some areas, I find it hard to consider myself a “Dummy.” Lack of humility? OK, I’m over that, now, thank you. Not long ago I saw that Mary White, founder of BnBFinder.com, had written Running a Bed & Breakfast For Dummies. I was interested to see what Mary, an experienced marketer, and founder of one of the top bed and breakfast directories, would have to say.

Even as many B&B’s and small lodging properties are jumping on the social media bandwagon, experimenting with Facebook Fan Pages, Twitter, blogs, YouTube, and many other social media avenues, a sizeable number of innkeepers are digging in their heels, figuratively at least, objecting that there is little evidence that participating in < put social media network here > actually provides real reservations. So, when all is said and done, is there any measurable return on investment (ROI) from social media?

A recurring concern that I hear from innkeepers is how to understand all the different online marketing opportunities, and how they can be used profitably. Though the conversation often starts with Facebook or Twitter, it also encompasses other social sites such as MySpace, Plurk, and many other communities. It also includes YouTube, Vimeo, and other video sites, WordPress, Blogger and other blogging sites, delicious, StumbleUpon and other bookmarking sites. The list can go on and on.

In our previous article on selecting guest management software we talked about selecting online booking software, and how that choice can help to resolve questions about the property management software. This installment will talk more about the considerations in selecting the property management system, itself. Since it is also possible that your consideration of online booking solutions has not narrowed the field for property managment software (perhaps because you are considering systems that “play nicely” with several online booking platforms), we will consider property management software regardless of the type of online booking software it supports.

Our recent post on evaluating online directories briefly mentions the difficulties in accurately determining where a guest has found your property. Yet how to track the source of bookings is one of the most frequent questions prompted by that article. At our B&B (Brewster House Bed & Breakfast, in Freeport, Maine), we have used Google Analytics to track online bookings, and have attempted to ask every guests who books by phone where they located us, to add that data into the mix.

Most Bed and Breakfast owners realize they need to list their property on more than one directory, so this series (Part One can be found here) does not intend to present a magic formula for finding the one listing that will solve all problems. The objective is to present some guidelines to help evaluate any directory in determining whether to begin listing with them, or to continue listing with them.