Tag: reservation software

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How to choose a booking engine for today

When this blog started out, quite a few years ago, it was intended to focus primarily on marketing and evaluating reservation or booking software. With changes in the industry, and in my situation, that emphasis has shifted, but, from a high-level view, it has all been related. However, it has been some time since I've written specifically about booking engines, but for some historical perspective, you can find some useful information here and here. There are several reasons why reservation software (booking software) has not been the focus of posts here. Among them, is sheer volume of the offerings. There were over 40 different offerings emphasizing B&B bookings when this blog began. Today some of those have gone out of business, but many are still there, in one form or another, and there are literally dozens of new additions to the field. Another reason is that my consulting work has lately been occupied with specific booking systems, so I have been reluctant to write about systems I'm evaluating for clients. Yet another is that several of the existing systems have promised to provide me with demo access so I can do a full review, but have failed to come through with the goods. Hmmm. What does that say about their ability to follow-through for customers, I wonder? Meanwhile, many (perhaps most) of the posts have explored ways to evaluate your marketing using Google Analytics - an area of much greater concern to many I speak with. Getting Started Whether you are considering a change of booking engines (and for our purposes I'll be using the terms "booking engine", "booking software", and "reservation system" or "reservation software" all to refer to the same thing - an external system for capturing guest bookings that can be - or appear to be -…