A few weeks ago, at the Professional Association of Innkeepers International (PAII) annual conference in Austin, Texas, we did a presentation called Managing Your Online Reputation. If the ideas expressed there (guests posting video, reviews, photos, etc., on Facebook and other social media sites before even leaving the property) are not enough to motivate you to take some steps toward monitoring what is being said online about your business, perhaps this latest scam will.

Maybe it’s just me, but the “for Dummies” series has always been hard for me to buy. I guess you could say that, at least in some areas, I find it hard to consider myself a “Dummy.” Lack of humility? OK, I’m over that, now, thank you. Not long ago I saw that Mary White, founder of BnBFinder.com, had written Running a Bed & Breakfast For Dummies. I was interested to see what Mary, an experienced marketer, and founder of one of the top bed and breakfast directories, would have to say.