Recently the Professional Association of Innkeepers International (PAII)asked me to do a webinar on building a dashboard to aid in online reputation monitoring. I had read a really good article on the topica year or so ago, so put some of that information to good use, added a bit of my own, and created the presentation. The presentation (slightly adapted) is below. One note from the audio (which isn’t included) is that at the time of the presentation the TweetBeep.

At this week’s 2010 PAII Innkeeping Conference, we presented a workshop on Reputation Management. The slides from that presentation are below. Some of the attendees at the session had specific questions, and the audio will reflect those questions and answers. The audio will be available for purchase from the PAII website. If you have questions, please feel free to contact us or leave a comment.

A recurring concern that I hear from innkeepers is how to understand all the different online marketing opportunities, and how they can be used profitably. Though the conversation often starts with Facebook or Twitter, it also encompasses other social sites such as MySpace, Plurk, and many other communities. It also includes YouTube, Vimeo, and other video sites, WordPress, Blogger and other blogging sites, delicious, StumbleUpon and other bookmarking sites. The list can go on and on.

Have you ever considered creating audio podcasts (voice readings of your blog) for your blog? I have, but the time it would take to record and post them kept me from preparing them myself, and I wasn’t willing to incur the cost of a commercial podcasting service. Then I saw a post by one of my favorite SEO experts, Ann Smarty, on using the free service from Odiogofor podcasting. The voice is quite natural sounding, for the most part.