A few weeks ago, at the Professional Association of Innkeepers International (PAII) annual conference in Austin, Texas, we did a presentation called Managing Your Online Reputation. If the ideas expressed there (guests posting video, reviews, photos, etc., on Facebook and other social media sites before even leaving the property) are not enough to motivate you to take some steps toward monitoring what is being said online about your business, perhaps this latest scam will.

At this week’s 2010 PAII Innkeeping Conference, we presented a workshop on Reputation Management. The slides from that presentation are below. Some of the attendees at the session had specific questions, and the audio will reflect those questions and answers. The audio will be available for purchase from the PAII website. If you have questions, please feel free to contact us or leave a comment.

First effort at liveblogging -coffee: check; power plug: check; table: sort of… This is the Thursday morning, March 11, “Challenge the Experts” session with PAII’s Executive Director Jay Karen, Eric Goldreyer (former owner of BedAndBreakfast.com), Carol Edmondson or Innkeeping Specialists, Tim Brady(introduced as internet guru) of 40 Putney Road B&B, and Ellen Grinsfelder of the Inn and Spa at Cedar Falls, moderated by Dave Hiler of Hiler Hospitality. First, we start with announcements and a story about a horse dying (it’s Texas).