When this blog started out, quite a few years ago, it was intended to focus primarily on marketing and evaluating reservation or booking software. With changes in the industry, and in my situation, that emphasis has shifted, but, from a high-level view, it has all been related. However, it has been some time since I’ve written specifically about booking engines, but for some historical perspective, you can find some useful information here and here.

[Updated, December, 2014] In our previous posts, we’ve talked about organizing a year end review of your bookings and about the information that will help you identify guest booking trends and stronger or weaker performing rooms, providing an outline of the information you can track (or should start tracking) to prepare you for next year’s review. In this concluding post we’ll talk about a year end review of web analytics, specifically emphasizing paid listings.

The first part of this series discussed the sources of information for our year end review. In this post we’ll look at ways you can “drill down” in the information you have to learn more about the year’s performance. If you haven’t been keeping records that will give you the information, we’ll talk about how to get started keeping those records. We’ll look at two different areas for our year end review.

Wouldn’t it be nice to do a year end review of the year’s bookings and see if there are areas that can be improved? As the calendar year draws to a close, our natural tendency is to take a look at how we did this year. But what will give you that information? Most of us will look at total revenue, total number of room nights sold, and perhaps one or two other statistics, and then hope we’re on track and getting better.

Several of our previous posts on analytics have dealt with the “how to” aspect of setting up various things you might want to track across your website and your booking engine. A recent online forum discussion among innkeepers about this topic prompts an overview of what things you can track, why you might want to track them, and some potential problem areas. 1. Is your site set up to use Google Analytics?

Last week we looked at a survey by BedAndBreakfast.com, apparently designed to help it determine new prices for its online booking software products. Depending on the number and kind of bookings you take, the proposals could be better, or significantly worse, for your property. This week we’ll look at other ways vendors set online booking software prices. One thing is for sure – no matter how the survey BedAndBreakfast.com is conducting turns out, the results will be very suspect.

A recent survey from a vendor considering changing the pricing for its online booking products raises the question, “How (and how much) should you pay for online booking software and property management software?” Since the prices of online booking software and and property management software can be considerable, this two part series will look at the online booking software prices suggested by this survey, as well as the way other vendors price their products.

Our review of the current version of RezOvation GT was published January 24 (during the 2012 Innkeeping Conference in Little Rock, Arkansas). At the conference, RezOvation invited current users to see a preview of the upcoming release, and to provide feedback on some of the anticipated features. We attended that preview, spoke with some of the RezOvation staff, and have some notes to share here. At the outset, the staff stated that the goal with this release was to give it a feel that would be very familiar to existing RezOvation GT users, while making it much more intuitive and much easier to use.

RezOvation GT began as a re-creation of the very popular Munsenware GuestTracker software. It aims to be a full-featured program, providing a simple interface, and all the features necessary for daily lodging operations. Some six years ago, when RezOvation GT was in its infancy, we researched and tried several different programs for use at our Freeport Maine Bed & Breakfast, and settled on RezOvation GT as the best choice. In all honesty, we were not excited about choosing it, as it was relatively untested, and had a number of significant blemishes and a very high price tag, but we considered it to be the best choice despite many shortcomings.

Based on data from its sister company’s directory (Destination Nexus) Reservation Nexus bills itself as the most popular and most used all-in-one reservation system for US bed and breakfasts and inns. With all due respect, data from a sister company (only), and excluding data from much larger directories, makes that conclusion just a little suspicious. Nevertheless, there is little doubt that ResNexus is one of the top reservation systems, both in popularity and in features.

Book At Onceprovides a powerful and innovative approach to their software for managing bed and breakfasts and other small lodging properties. For many, their power and innovation will be very attractive – especially in the free version. For others, it just may not be their cup of tea. Overview Book at Once is a German booking system, reaching out to become a worldwide provider, and particularly to reach the American, market.

As we have previously mentioned, one of the most frequent questions on innkeeping forums and elsewhere is which property management (or guest management) software (“PMS”) is “best.” Like most things, this is a subjective decision. What is the “best” property management software depends on your circumstances, your preferences, and your priorities. One size most definitely does not fit all. If you search around the property management / guest management software world a bit, you’ll quickly see that it is difficult, if not impossible, to find software reviews.

Our B&B, Brewster House Bed & Breakfast, was recently in a position to re-evaluate its guest management software choice. You would think that the frequent evaluations (and upcoming reviews!) of various systems (we’ll call them guest management software, though some call them property management software) would make this an easy thing to do, but it never works out that way. You see, while we did a careful study of the available software before our initial purchase, every time we have to review that decision, there are new players, with new products, and the older players and products have changed, and their pricing has changed.

In our previous posts on this topic we discussed a basic approach to selecting guest management software and online booking software, and considerations affecting the choice of web-based systems versus locally installed systems. As promised, we’ll discuss some of the features you may want to consider, and ways of evaluating them. Deciding what features you need We’ll list a variety of features, grouped by category, but you should make your own list.

In our previous article on selecting guest management software we talked about selecting online booking software, and how that choice can help to resolve questions about the property management software. This installment will talk more about the considerations in selecting the property management system, itself. Since it is also possible that your consideration of online booking solutions has not narrowed the field for property managment software (perhaps because you are considering systems that “play nicely” with several online booking platforms), we will consider property management software regardless of the type of online booking software it supports.