How effective is your website? You probably check where you come up in search engine results, claim your Google+ Local page, link to Facebook, Twitter, LinkedIn, and more, and use Instagram and Pinterest, right? But once your guests get to your site, what do they look at? How effectively is your website delivering the goods?
You could ask the same question about your blog. You may write about different things (food/recipes, things to do in the area, specials, events, etc.