1. US Efforts to Regulate Internet Content.
In the US legal arena, the federal government continues its efforts to regulate internet usage in a variety of ways. As these efforts continue to change, it would not be surprising to find that they result in either mandatory privacy policies, or provide additional protection for sites with privacy policies. If that should happen, having a reasonable and appropriate policy in place will be a very good thing.
2. Efforts to Regulate Internet Content by Other Countries.
Since many (perhaps most) B&B’s serve guests from other countries, and their websites are seen in other countries, the laws of those regions or countries may come into play if you collect data (including booking information) from citizens of those countries.
3. Privacy Expectations of Visitors.
Contrary to the statements of then 26-year old Facebook founder Mark Zuckerberg that privacy is no longer a social norm, many disagree, and the survey information above sides with them – people do care about privacy.
Disclaimer: Although I was a lawyer for nearly 20 years, I am no longer practicing law, and am no longer a licensed attorney. Consequently, I am not attempting to provide legal advice to anyone in this (or any other) article. This article contains information I have located by my own search of the internet, and my only intent is to share the results of that research, and some of my own thoughts about it, with readers of this blog.